MUSEUM MARKETING STRATEGY: DESIGNING MISSIONS, BUILDING AUDIENCES, GENERATING REVENUE & RESOURCES 2ND ED HC COFFEE TABLE BK.
Λεπτομέρειες
Κωδικός Είδους:
024707
Εκδότης:
EAN:
9780787996918
Σελίδες:
544
Χώρα έκδοσης:
ΑΓΓΛΙΑ
Ημερομηνία έκδοσης:
22/08/2008
Βάρος:
1.026 kg
Κατηγορία:
ΞΕΝΟΓΛΩΣΣΗ ΛΟΓΟΤΕΧΝΙΑ, ΜΗ ΛΟΓΟΤΕΧΝΙΚΑ, ΠΑΙΔΙΚΑ
Ηλικία:
16 +
Περιγραφή
"This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to* Define the exchange process between a museum's offerings and consumer value* Differentiate a museum and communicate its unique value in a competitive marketplace* Find, create, and retain consumers and convert visitors to members and members to volunteers and donors* Plan strategically and maximize marketing's value* Achieve financial stability* Develop a consumer-centered museum"Παραγγελία
Τιμή με ΦΠΑ:
97,84 €
