LIVING BRANDS PB
Λεπτομέρειες
Κωδικός Είδους:
205061
Εκδότης:
EAN:
9781911498797
Σελίδες:
556
Χώρα έκδοσης:
ΑΓΓΛΙΑ
Ημερομηνία έκδοσης:
20/09/2018
Βάρος:
0.724 kg
Κατηγορία:
ΞΕΝΟΓΛΩΣΣΗ ΛΟΓΟΤΕΧΝΙΑ, ΜΗ ΛΟΓΟΤΕΧΝΙΚΑ, ΠΑΙΔΙΚΑ
Περιγραφή
"Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone. Living Brands decodes this language and helps marketers, consumer insight managers, advertisers, designers, PR professionals, and brand owners bring brands to life. By using, for the first time, a multidisciplinary approach that includes client workshops, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, Living Brands deconstructs and hierarchises the motives underpinning our consumer behaviour, allowing practitioners to build narratives that engage consumers at a profound human level."Παραγγελία
Τιμή με ΦΠΑ:
34,44 €
