GUERILLA ADVERTISING 2 : MORE UNCONVENTIONAL BRAND COMMUNICATIONS PB
Λεπτομέρειες
Κωδικός Είδους:
109226
Εκδότης:
EAN:
9781856697477
Σελίδες:
192
Χώρα έκδοσης:
ΑΓΓΛΙΑ
Ημερομηνία έκδοσης:
05/09/2011
Βάρος:
1.100 kg
Κατηγορία:
ΞΕΝΟΓΛΩΣΣΗ ΛΟΓΟΤΕΧΝΙΑ, ΜΗ ΛΟΓΟΤΕΧΝΙΚΑ, ΠΑΙΔΙΚΑ
Περιγραφή
"Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; and street buskers launching a new Oasis album in New York. Over 60 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Manoeuvres, Site-specific and Multi-fronted Attacks."Παραγγελία
Τιμή με ΦΠΑ:
39,75 €
