ESSENTIALS OF MARKETING 5TH ED
Λεπτομέρειες
Κωδικός Είδους:
034141
Εκδότης:
EAN:
9780273757689
Σελίδες:
360
Χώρα έκδοσης:
ΑΓΓΛΙΑ
Ημερομηνία έκδοσης:
31/05/2012
Βάρος:
0.830 kg
Κατηγορία:
ΞΕΝΟΓΛΩΣΣΑ ΕΚΠΑΙΔΕΥΤΙΚΑ
Περιγραφή
"Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: * traditional marketing techniques and theories, * the practical and tactical decision-making processes involved in marketing, * up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course."Παραγγελία
Τιμή με ΦΠΑ:
59,31 €
